Chrysalis Club Tynedale
An uplifting new identity for local dementia charity
See project details
Background
Chrysalis Club Tynedale are an amazing charity who offer dementia friendly activities and support, throughout Tynedale.
Objectives
They needed a new brand identity that would help build confidence and clearly communicate the nature of their charity to potential new members and funders.
Process
From colour palette to illustrative style, from photography to the tone of voice used in their copy, every element was carefully developed to feel uplifting, warm and supportive.
Media
New brand identity development and styling, leaflet design and print, social media branding, poster design and print, event invitations, point of sale, flags, event styling, corporate stationery and photography.
Outcome
The new look marketing has helped Chrysalis Club raise their profile, communicate clearly and establish an identity that people trust.
UPLIFTING
WARM & WELCOMING
SUPPORTIVE
“Northumberland Design made it their priority to really get to know our charity and focus on the things that make us different.
We couldn’t be more impressed with the process or the results!We’ve had excellent feedback saying that our new identity and marketing really reflects who we are and what the charity is all about.
We’ve seen enquiries from new members increase by 40% and we’ve been successful in several funding bids since the launch.”
PENNY WALLACE
MARKETING CO-ORDINATOR
Photography by Sarah Deane
Project photography by Design Engine