Darrington Healthcare

Darrington Healthcare build and run luxury care homes throughout North Yorkshire. They provide the very best in residential, nursing and dementia care within a caring and supportive environment. We are proud to have worked with Darrington Healthcare for over 13 years, managing the marketing, brand identity and PR for each of their new care homes.

When we first started working with Darrington Healthcare, they needed a new brand identity that would present them as an established and trusted healthcare provider, establish a solid presence in the local area, and attract their target market and encourage them to join Darrington Healthcare.

We developed a strong brand that helped Darrington Healthcare to launch confidently into the North Yorkshire market. Their core message, ‘We’re here because we care’ runs through every touchpoint in their marketing. Even the photography tells the story of the genuine, caring relationships behind the brand.
We developed a strategic marketing plan for the run-up to each home launch that was transferrable to each new location.

Deliverables: Design, print and distribution services for: brand identity and styling, hoardings, signage, direct mail, brochures, invitations, advertising campaigns, corporate stationery, point of sale, welcome booklets, staff training booklets, policies and procedures documents, brand photography, PR, uniforms and website design.