Darrington Healthcare

Background

Darrington Healthcare build and run luxury care homes throughout North Yorkshire. They provide the very best in residential, nursing and dementia care within a caring and supportive environment.

Objectives

When we first started working with Darrington Healthcare, they needed;
– A new brand identity that would present them as an established and trusted healthcare provider.
– To establish a solid presence in the local area around each home, prior to the home launching.
– To attract their target market and encourage them to join Darrington Healthcare.

We are proud to have worked with Darrington Healthcare for over 13 years, managing the marketing, brand identity and PR for each of their new care homes.

Process

We developed a strong brand that helped Darrington Healthcare to launch confidently into the North Yorkshire market. Their core message, ‘We’re here because we care’ runs through every touchpoint in their marketing. Even the photography tells the story of the genuine, caring relationships behind the brand.
We developed a strategic marketing plan for the run up to each home launch that was transferrable to each new location.

Media

We delivered design, print and distribution services for: brand identity and styling, hoardings, signage, direct mail, brochures, invitations, advertising campaigns, corporate stationery, point of sale, welcome booklets, staff training booklets, policies and procedures documents, brand photography, PR, uniforms and website design.

Outcome

Since their launch, we’ve helped Darrington Healthcare to;

• Build a strong brand that is synonymous with trust and quality.
• Expand into new locations and reach new markets before launching each new home.
• Achieve 95% occupancy for all 5 homes, well above the industry standard.
• Build an enviable reputation in the care sector for quality of care and as an exceptional employer.